The average cost to acquire a new credit union member reached $565 in 2025 – a 15% jump from the prior year. And with 44% of institutions reporting flat member growth, the pressure to grow more efficiently is landing on every leadership team.
This on-demand webinar unveils the findings from the 2026 Member Acquisition Cost Report, one of the most comprehensive looks at acquisition spending across banks and credit unions, drawing on NCUA filings, public company disclosures, and direct surveys of banking and credit union executives.
In this session, you’ll get:
- The full 2026 MAC Report findings, including industry benchmarks and emerging trends – presented by Rachel Lauren, COO and Co-Founder of Debbie
- Strategies for reducing friction in digital account opening and improving conversion rates – presented by Nicholas Hinrichsen, CEO of Clutch
- A real-world case study from Andrew Doepping at Lafayette Federal Credit Union, covering how the institution approaches member acquisition, digital growth, and measuring marketing ROI
Whether your institution is gaining members or struggling to hold ground, this session offers a grounded, data-driven look at what peers are spending, where the gaps are, and how forward-thinking credit unions are responding.
