AI ASSISTANTS

An assistant for every moment a member needs one.

From the first application to long after funding, Clutch runs a connected set of AI assistants across the member relationship — each one built for a single moment, handing off cleanly to the next so no member falls through the cracks.

Fintech muscle. Credit union heart.

Infographic: seven-step relationship lifecycle from Growth to Re-engage, titled 'One relationship, start to finish'.

HOW IT WORKS

Three jobs, running continuously.

Every assistant on this page shares the same core loop, tuned to a different moment in the relationship.

STEP 01

Sense

Reads what’s actually happening — a stalled form, a missed payment, a quiet account — the moment it happens.

Next page button: bold purple right-pointing arrow
STEP 02

Decide

Weighs the member’s situation against what’s actually available and picks the one action worth taking next.

Next page button: bold purple right-pointing arrow
STEP 03

Act

Reaches out directly — by phone, text, or in-app — in your credit union’s voice, without waiting on a human queue.

The Member Journey

Seven moments. Always the right one next.

Seven distinct assistants, one continuous relationship — built to hand off cleanly from one moment to the next.

1-GROWTH

Purple zigzag arrow showing upward growth on a light lavender background.

Never lose an application to a bad moment.

Notices the drop-off and reaches back out with a timely nudge — and takes a full loan or account application by phone, any hour.

Personalized nudges on abandoned applications

24/7 phone-based application intake

Omnichannel remarketing

2-ORIGINATION

From submitted to funded, without the guesswork

Applicants get clear, real-time status and next steps the whole way through — so the loan keeps moving instead of stalling on a missing document or an unanswered question.

Collects required documents

Delivers live application status updates

Answers applicant questions instantly

91.5%

Improvement to look-to-book

25%

Reduction in time-to-fund

80%

Docs collected automatically

2-ORIGINATION

3-ACTIVATE

Purple gradient toggle switch in ON position with a white knob on a lavender background.

A funded account isn't a relationship yet

Switches a new account on — including a warm welcome for members who arrived through an indirect lender.

Guides direct deposit setup

Onboards online & mobile banking

Welcomes indirect-lending members

4-PROTECT

Shield icon with a purple-to-pink gradient and a white checkmark, symbolizing verification or security.

The right coverage, offered at the right moment

Recommends suitable protection products, explains coverage in plain language, and enrolls when it fits.

Payment protection, GAP, mechanical coverage

Plain-language coverage explainers

On-the-spot enrollment

5-SERVICING

Pastel purple heart with a white heartbeat line across, symbolizing health monitoring.

Catch hardship before it becomes delinquency

Notices financial stress early, opens the
conversation with empathy, and works out a plan.

Spots hardship signals early

Reaches out with empathy, not a script

Builds a workable repayment plan

6-COLLECTIONS

Recovery that's compassionate and fully compliant

When a plan still falls behind, outreach gets prioritized by who's most reachable — negotiating workable terms and logging every promise to pay automatically.

Prioritizes outreach by likelihood to resolve

Negotiates workable repayment terms

Logs every promise to pay

34%

Reduction in forward roll-rate

100M+

Balance cured

<1%

Calls escalated for AI resistance

6-COLLECTIONS

7-RE-ENGAGE

Circular gradient gauge with a white needle pointing near 1 o&apos;clock on a lavender background.

Win members back before they're gone for good

Catches dormancy early, re-activates deposit and loan relationships, and loops won-back members back into the journey.

Detects dormancy before it's final

Re-activates deposit and loan relationships

Loops back to the start of the journey

FINTECH MUSCLE. CREDIT UNION HEART.

See which stage fits your book first

Most credit unions start with one stage and expand from there. We'll help you find the moment where an assistant pays for itself fastest.